Medagate Launches 2.0 Platform for Point-of-Sale Incentives

pan>)--Medagate, a wholly owned subsidiary of InComm Holdings, Inc.,
announced today the first implementation of its 2.0 restricted-spend
platform, which encourages eligible consumers to make healthy living
choices by purchasing qualified items at the point of sale. freds
Super Dollar stores in North Carolina and Georgia will be the first
stores to implement the new capabilities. With the Medagate 2.0
platform, freds customers who are participating in select
wellness programs (sponsored by an insurer, employer, benefit
administrator, retailer or consumer product goods manufacturer)
automatically, and in real-time, receive special discounts on
pre-identified healthy food items and eligible over-the-counter (OTC)
medicines at the point of sale.
“This program is the type of targeted benefit and partnership that we
are pleased to offer our customers and their benefit providers”
We are excited to introduce our 2.0 restricted-spend platform, which
allows retailers and benefit administrators to collaborate on wellness
initiatives to help lower overall healthcare costs. Consumers receive
immediate discounts at the register for a range of health and wellness
products determined by their healthcare provider, said Devin Wade,
president, Medagate. The future of healthcare consumerism involves the
direct involvement by payers to support healthy choices. Our platform
creates an incentive-based platform that can be used to support those
efforts.
The program launches December 1, 2012, across North Carolina and
Georgia. By early December, participating consumers will begin receiving
cards that will enable them to receive discounts at freds
stores. The initial catalog of eligible products will range from OTC
medicines to fresh vegetables, milk and dairy products. Customized
catalogs can be organized directly by benefit providers or in
partnership with manufacturers and retailers.
This program is the type of targeted benefit and partnership that we
are pleased to offer our customers and their benefit providers, said
David Mueller, senior vice president sales and marketing, freds
Super Dollar. We want to enable incentives for our customers that help
keep them healthy and save them money.
The Medagate 2.0 platform expands on Medagates award-winning OTCNetwork
to accommodate a wider array of grocery, health and wellness products
and more dynamic discount incentives. The new platform allows for
reimbursement and discounting of products down to the stock-keeping unit
(SKU) level in real time at the point of sale.
About Medagate and the OTCNetwork
The OTCNetwork is owned and operated by Medagate and is currently
integrated into Point-Of-Sale (POS) terminals at over 35,000 retail
locations in all 50 states. Medagate partners with leading health plans
and state governments to enable Medicare Advantage and state Medicaid
programs to provide more efficient access to and use of OTC item
benefits. OTC Medicare Network re-loadable prepaid cards are the first
to restrict usage exclusively to OTC Medicare and OTC Medicaid benefits
eligible items. For information on OTCNetwork, please visit: www.otcnetwork.com.
Medagate is a wholly owned subsidiary of InComm Holdings, Inc.
About InComm
InComm is a leading provider of cutting-edge prepaid products, services
and transaction technologies to retailers, brands and consumers. InComm
supports more than 255,000 retail locations in building prepaid card
destinations, connects brands with new markets and gives consumers a
simple, secure shopping experience. InComm stays ahead of emerging
trends by analyzing market needs and leveraging its global, innovative
commerce platform, go-to-market expertise and extensive partner
relationships. With 123 global patents, InComm is headquartered in
Atlanta and has offices in North and South America, Europe and the
Asia-Pacific region. For more information, visit www.incomm.com
or follow us on Twitter at www.twitter.com/incomm.
About freds
freds Super Dollar operates more than 700 discount general
merchandise stores, including 21 franchised freds stores in 15
states in the Southeastern United States. For more store and company
information, visit freds website at www.fredsinc.com.
freds also operates 339 pharmacies with cost-saving offers on
prescriptions. For a list of pharmacies in your area, visit www.fredsmeds.com.

Information Source: Business Wire