BrightTALK Picks Xactly to Power it into More Professional Communities

pan>)--Global online webinar and video pioneer BrightTALK
has chosen Xactly
Express as its core sales performance system. Xactly is the pioneer
in SaaS-based compensation and performance management solutions.
“Nowadays,
online content is a hot issue and on the agenda of every marketing
professional alive”
BrightTALK provides webinars and videos for professionals and their
communities. Each day, senior marketing executives use BrightTALK to
share their content with targeted professional communities, including
healthcare, IT, financial services, marketing and professional services.
Its growing international client roster includes Corning Scientific,
ManPower Group, Invesco, HP and PWC. The company is now set for further
global expansion, building upon its current customer base of web-savvy
marketing professionals, who are looking for an innovative and proven
interactive content platform.
Charlie Blackburn, Chief Operating Officer and co-founder of BrightTALK,
laid out the sales challenges that led to Xactlys selection. Nowadays,
online content is a hot issue and on the agenda of every marketing
professional alive, he said. As BrightTALK turns its attention to more
prospects in more sectors, it made sense to up our sales management
capabilities to address this much larger customer base effectively and
reward our sales teams as appropriate.
Xactlys technology, with its clear focus on sales performance,
impressed us because sales execution is critical to grabbing our fair
share of this fast-moving market, added Blackburn.
Christopher Cabrera, CEO at Xactly said We are delighted with our
growth this year and Xactlys growing reputation as the best solution
for delivering on ambitious growth plans. BrightTALKs profile pretty
much fits our ideal customer --an early market leader now looking to
kick on from early sales success and focus its efforts on an exploding
sales opportunity. We look forward to working with the executives and
sales management at BrightTALK to help them turn sales aspirations into
bookings using Xactlys scalable, proven and cost-effective sales
performance management.
The deal, which spans BrightTALKs US and UK operations, follows
60% year-on-year growth for Xactly in the last quarter and
recognition as one of the 50
best small and medium places to work in the United States. This is
also the first customer announcement following Xactlys recent expansion
in Europe.
Xactly is experiencing rapid adoption across Europe and elsewhere. New
customers for Xactly in the first half of its financial year included
Box Inc., Glassdoor.com, Regus Group Services Ltd., Rosetta Stone Inc.,
Schneider Electric Buildings Americas, Temenos and Zendesk Inc.
Additional Resources
Xactly
Express
Xactly
Express Demo
Follow Xactly onTwitter,Facebookand
theXactly
Blog
About BrightTALK
BrightTALK provides online events for professionals and their
communities. Every day thousands of thought leaders are actively sharing
their insights, their ideas and their most up-to-date knowledge with
professionals all over the globe through the online event technologies
that BrightTALK has created.
About Xactly Corporation
Xactly Corporation is the market leader in on-demand sales compensation
and sales performance management. The companys SPM Suite of products
enables sales and finance executives to design, implement, manage, audit
and optimise sales compensation management programs easily and
affordably. Xactlys solutions automate the process of aggregating data
from disparate systems into a secure, hosted repository and enable
companies to leverage this business data,the lifeblood of sales
performance management. Xactly helps companies such as ARM, British Gas,
Motorola Inc, Informatica, and Mavenir Systems toimprove operational
performance, optimise sales effectiveness, proactively manage risk and
compliance and maximize profits. The Xactly family of productsis used
by sales and finance executives, compensation analysts, sales operations
and sales professionalsacross a variety of industries, ranging from
SMBs to large enterprises.
2005-2012
Xactly Corporation. All rights reserved. Xactly, Xactly Incent, Xactly
Express and Incent right. Sell more. are trademarks or registered
trademarks of Xactly Corporation.

Information Source: Business Wire