GMC Software Technology Extends Latin American Customer Base

pan>)--GMC Software Technology, a leading provider of customer communications
(CCM) and output management solutions, today announced that within the
last quarter, it has added four new customers to its growing Latin
America customer base. Taken from the business process outsourcing
(BPO), direct mail, manufacturing, and retail markets, these customers
include Palacio de Hierro in Mexico, Casa de la Moneda in Argentina,
Novaventa in Colombia and Panamerican Printing in Panama. In addition,
within the last several months, GMC also secured additional customers
including Bank Inbursa, Sears, American Express Payback Loyalty Program
in Mexico as well as others from Colombia, Chile, Guatemala and Uruguay.
Sales were conducted directly through GMCs Latin American headquarters
as well as through hardware partners, including HP Indigo, Xerox, Oc
and Kodak.
“Demand and adoption for GMCs solutions in Latin America has been very
strong as enterprises continue to focus on customer loyalty and
retention programs”
Demand and adoption for GMCs solutions in Latin America has been very
strong as enterprises continue to focus on customer loyalty and
retention programs, said Pascal Charnay Levet, Vice President of Sales,
Latin America at GMC Software Technology. In addition, with the
proliferation of mobile devices, businesses are looking to benefit from
the multichannel delivery features that our flagship product, GMC
Inspire, provides.
According to a report issued by The World Bank in 20121,
Latin America leads the world in mobile growth with 84% of households
subscribing to a mobile phone service and mobile phone access that
reaches 98% of the regions. In addition, the report suggests that as
handsets and mobile technologies develop, mobile phones have become much
more than just communication tools; theyre offering a range of
opportunities from banking to basic education to widening access to
health information. Taking advantage of these channels is where GMC can
add value for our customers, Levet added.
Just recently, in Mexico, the Business Advantage Group (BAG) implemented
a highly targeted customer retention campaign for Volkswagen Bank using
GMC Inspire. The campaign automatically produced personalized credit
renewal offers for Volkswagen Bank clients by precisely matching the
clients credit history, status and their existing vehicle. While the
campaign is still underway, both BAG and Volkswagen Bank will determine
the success of the promotion through closely tracking client responses.
To read more on the Business Advantage Group and Volkswagen Bank, visit: http://tinyurl.com/9gopl5l
GMC Inspire is an end-to-end software solution for Customer
Communications Management (CCM) designed to help businesses increase
customer engagement. The solution enables businesses to streamline and
advance customer communications for increased efficiency and revenue
growth while also enhancing the customer experience. The solution
supports a wide range of output channels including email, mobile
devices, social media, web presentment and traditional print channels.
GMC Inspire is widely used by banking, insurance, utilities and retail
enterprises as well as many print service providers.
# # #
GMC Software Technology
GMC Software Technology delivers effective solutions in the field of
Customer Communications Management (CCM). With unrivalled experience in
the industry, GMC has consistently demonstrated the ability to help
businesses increase customer engagement across all touch points. The
companys CCM platform, GMC Inspire, enables enterprises to deliver
relevant communications, at the right time, through the preferred
channel for every customer driving customer loyalty, acquisition and
operational efficiency.
GMC Software Technology serves thousands of clients worldwide across the
banking, insurance, retail, business services, telco/utilities and
healthcare industry. Having received numerous awards in the field of
Customer Communications Management, the company is recognized as an
industry leader for innovation.
For more information, please visit www.gmc.net
Facebook: www.facebook.com/gmcnet
Twitter: @gmc_net
Linkedin: www.linkedin.com/company/gmc-software-technology
The GMC logo and GMC Inspire are trademarks of GMC Software Technology
1 World Bank. 2012. Information and Communications for
Development 2012: Maximizing Mobile. Washington, DC: World Bank. DOI:
10.1596/978-0-8213-8991-1; website: http://www
.worldbank.org/ict/IC4D2012. License: Creative Commons Attribution CC BY
3.0

Information Source: Business Wire