Orabrush Surpasses 50 Million Views on Its YouTube Channel

pan>)--Orabrush, Inc. today announced its YouTube channel www.youtube.com/curebadbreath
has surpassed 50 million total channel views. The companys rapid
online ascension has enabled its high-energy, offbeat YouTube videos to
collectively garner more channel views than some of the worlds most
prolific brands.
“Bad Breath Test
How to Tell When Your Breath Stinks”
Online video is the core of our reverse marketing model, which uniquely
generates awareness and demand for a product online first and translates
to sales in a retail setting, said Jeff Davis, CEO of Orabrush. Our
success on YouTube has propelled sales of millions of tongue cleaners,
completion of a Series A funding round and distribution partnerships in
more than 30,000 retail stores worldwide. With 72 hours of video
uploaded to YouTube every minute, it is a testament to our marketing and
creative team that we have been able to excel in such a crowded field.
For eight years,inventor Robert Wagstaff Dr. Bob was unable to find a
consumer base for his tongue cleaner as forays into retail and TV
infomercials proved unfruitful. It wasnt until the then 75-year-old
joined forces with Jeffrey Harmon, a college student at the time, to
produce a YouTube video marketing the product as a tool to help cure
bad breath that Orabrush took off. Since launching on YouTube in
late 2009, Orabrush has executed one of the most successful viral
marketing campaigns in recent history. Some of Orabrushs major YouTube
milestones include:
2009
Orabrush debuts Bad Breath Test
How to Tell When Your Breath Stinks on its YouTube channel,
which became a viral sensation and to date has more than 17.5 million
views.
The videos popularity leads customers to begin uploading their
own reviews of the product to YouTube and demanding their local
stores start carrying the Orabrush.
2010
Orabrush becomes the worlds first company to feature the tagline As
Seen on YouTube in its marketing materials.
Orabrush launches a weekly vlog, Diary
of a Dirty Tongue, featuring Morgan the Orabrush Tongue, which has
gone on to amass more than 4 million total video views. The popular
series helped Orabrush become one of the top subscribed sponsor
channels on YouTube with more than 185,000 subscribers, just behind
brands like Apple, Old Spice and Red Bull.
Google awards Orabrush second place in its TV for All contest.
Ad Age recognizes Orabrush as one of the top 10 social media
campaigns of the year.
YouTube recognizes the first Orabrush video featuring The Orabrush Guy
as one of years moments that defined YouTube.
2011
Orabrush announces the second version of its tongue cleaner with iPad
2 PUNKED! (Parody by Orabrush) a parody of the iPad 2 product
video produced by Apple. The video now has nearly 1.5 million views.
Mashable recognizes Orabrush as one of 5 Branded YouTube
Channels That Get it Right.
Inc. includes Orabrush in its list of 7 Great Viral Marketing
Campaigns.
Orabrush is a finalist for Most Innovative Use of Social Media for
Marketing in the 2011 5th Annual Mashable Awards.
The company launches Orabrush tongue foam, an enzyme-infused foam that
works with the companys popular tongue cleaner to help eliminate bad
breath.
2012
USA Today lists Orabrush as one of 10 new products to watch for
in 2012.
Orabrush the Movie Official
Trailer is selected as an official honoree of the 2012 Webby
Awards, the leading international award honoring excellence on the
Internet. The trailer now has nearly 2 million views.
Orabrush is a finalist for the 2012 North American Effie Awards, the
preeminent award in the industry honoring the most effective marketing
communications ideas.
To introduce Orapup, Orabrushs tongue cleaner for dogs, the company
produces two videos for a crowdfunding campaign on Indiegogo: Bye
Bye, Bad Dog Breath Orapup, which has surpassed 1 million views
in less than two months, and Dogs
in Slow Motion 1000fps Orapup, which has nearly 1 million
views. The company has more than doubled its fundraising goal and is
still accepting preorders at www.orapup.com.
For more information about Orabrush, please see the following:
View the Orabrush YouTube Channel atwww.youtube.com/orabrush
Buy an Orabrush online atwww.orabrush.com
Find a retail location carrying the Orabrush atwww.orabrush.com/retail/find_store
Follow Orabrush on Facebook at www.facebook.com/orabrush
View the Orabrush online press kit atwww.orabrush.com/company
About Orabrush
Orabrush, Inc. (www.orabrush.com)
is an e-commerce distribution platform that leverages social media
marketing, with expertise in YouTube advertising, to commercialize
innovative products. Using its reverse marketing model with YouTube,
the company has delivered unprecedented results in awareness and
conversion driving online to offline sales with the Orabrush tongue
cleaner and enzyme-infused Orabrush tongue foam powered by Orazyme. With
more than 50 million video views and more than 185,000 subscribers,
Orabrush is one of the top subscribed sponsor channels on YouTube (just
behind brands like Apple and Old Spice) and has more than 340,000
Facebook fans. Orabrush is in 15 countries, 75 retailers and more than
30,000 retail stores globally and has become the No. 1 tongue cleaner in
the world.

Information Source: Business Wire