Wrypple Launches Next Generation of Recycling Rewards

pan>)--Wrypple
is proud to announce the launch of the next generation of recycling
rewards. Wrypple provides a new model to increase recycling volumes and
provide affordable recycling rewards in local communities. Wrypple
rewards individual recycling, encourages social sharing and builds a
sense of community achievement through a unique grant program. Wrypple
engages the entire community in its focus on recycling learning,
sharing and creating lasting change.
“There is a significant opportunity to increase recycling within our
communities. We believe Wrypple will be a breakthrough program because
we have incorporated contemporary strategies for rewarding good
behavior, driving up recycling behaviors in ways other programs have
not”
Wrypple begins by making waves with individuals who choose to actively
recycle. We cause Wrypples when this recycling activity spreads
exponentially through the community, commented Founder and CEO Tim
Herman. Our clients are local haulers and recyclers; our program is
designed to promote their brand. We help haulers enhance customer
relationships, create loyalty and reward environmental choices.
Tim Herman, a 30 year veteran of the recycling industry, sought a better
rewards solution as he realized the frustration of many major companies
and local independents in the industry with the existing model found
to be too expensive with only temporary benefits for communities. Tim
partnered with Augeo Marketing, one of the nations largest rewards
companies, to develop a better model. Together, they developed Wrypple
combining the best practices of rewards programs nationally with a total
focus on the recycling industry. Wrypple works with its clients and
their municipalities to customize rewards and create local, motivating
loyalty programs.
There is a significant opportunity to increase recycling within our
communities. We believe Wrypple will be a breakthrough program because
we have incorporated contemporary strategies for rewarding good
behavior, driving up recycling behaviors in ways other programs have
not, stated David Kristal, CEO of Augeo Marketing. I was surprised to
learn that Americans generate 250 million tons of trash each year and
only recycle 34% of it. Wrypple will help motivate Americans to make
better choices.
Wrypple rewards are greater in number and value than those offered by
competitors. Premium rewards are earned for residents who become more
engaged by learning and sharing recycling best practices. As recycling
volumes grow, users pledge points via Wrypples unique grant program
where community causes are funded once total pledge thresholds are
achieved. These rewards fund lasting reminders of what happens when
communities come together.
ABOUT WRYPPLE
Wrypple was founded in 2012 to provide the next generation of recycling
rewards. It was launched with the input and support of several major
companies looking for a better way to encourage recycling and create
customer loyalty. The program was developed by Tim Herman, a 30 year
veteran of the recycling industry and CEO of Direct Connections, in
conjunction with Augeo, one of the nations leading engagement marketing
firms. www.wrypple.com
ABOUT AUGEO
Augeo designs, develops, implements and manages customer and employee
engagement and loyalty programs for a wide range of industry leading
companies. Headquartered in St. Paul with additional hub offices in
Phoenix, Chicago and New York, Augeo works with over 150 clients across
the U.S. and internationally. Augeo provides proven platforms,
technology and expertise to each client program while also providing an
innovative and entrepreneurial perspective. www.augeomarketing.com

Information Source: Business Wire